In addition to the quantitative data I gathered in my surveys, I also wanted to gather qualitative data that would give me some more insight into my peers’ opinions of media influence. I interviewed three of my friends, asking them the following two questions:
1) Do you think that TV shows and movies influence your thinking in any way (read: your worldview, your beliefs, your perceptions, etc.)? Why or why not?
–> All three of my interviewees answered yes to this question, but each for different reasons. Colton said that he chooses movies and shows that confirm his cultural biases, which is a form of influence. Sam believes in the power of visual media and pointed out that any message will result in a response of some kind. Grace pointed out that one of the reasons media is so powerful is because it allows us to see things from a different perspective, thereby making it more accessible to us.
2) More specifically, do you believe that TV shows and movies influence your political views at all? Why or why not?
–> The answers to this question were more of a mixed bag. Grace and Colton both said that they strongly base their political views on other factors, like religion, and therefore feel like media plays less of a role in shaping their opinions, though both acknowledge that it’s not impossible. Sam was more confident that movies and shows do play a role – however subtle – in the formulation of our political beliefs.
The interview transcripts can be found below:
Colton (junior ag leadership and development major):
Q1: “I feel like I prefer movies and shows that reflect my culture, and influence areas of thought based on that. Outdoors shows (Hunting and fishing), westerns, and some historical dramas often confirm my cultural biases, and therefor do influence my perception to a degree, however minute it may be.”
Q2: “My political views are pretty far off from the norm, so naturally many movies don’t resonate with them- recently, however, some have. Notably V for Vendetta, Shooter (it deals with elements of the military industrial complex and how it relates to political power), and some recent dystopian fiction like the Hunger Games contain libertarian elements, but I don’t watch enough movies lately to say whether or not they influence my beliefs. I lean toward ‘no’, because my beliefs have been chiefly influenced by my religious values and philosophical thought.
Actually, on second thought, some better, more accurate westerns have spurned thought on the Homesteading Principle, so the last question should probably be a bit of a ‘yes’ after all.”
Sam (junior telecommunication media studies major):
Q1: “Yes, I do think that TV and movies affect the way I, and other people, think about certain topics. I say this just because any sort of message will result in a response and, sometimes, whenever a message is formulated correctly it will get the response it’s supposed to. Media can be very effective persuasive tools, particularly visual media.”
Q2: “Yeah. I believe that fans of certain shows, like The Daily Show, may be initially drawn in because they agreed, politically, with some type of idea on the show. After they find some common ground on something, then they’ll probably be more likely to consider another idea on the show. Other TV shows may have more subtle ways of influencing values that could affect political leanings–through narratives that highlight social problems or taboo topics.”
Grace (junior international studies major):
Q1: “I think probably all things we see or hear or observe influence our thinking in someway. But yes, I think especially through TV shows and movies, can influence the way we think. We’re seeing situations through another person’s perspective we learn things which may change how we think about the same situation. Seeing something I don’t really agree with being portrayed in a positive light doesn’t necessarily change my opinions to agree with it. But it allows me to see how other people might feel about the same situation. Its all just interesting information.”
Q2: “I don’t think they really influence my political views…seeing as my political views are more largely based on more religious beliefs and actual facts rather than what I may see in a TV show or movie. If I see a particular political party portrayed in a bad or good way in a TV show or movie doesn’t mean I’ll think of them better or worse.”